Facebook Topic Ideas for Insurance Agencies

Many insurance agencies have a presence on Facebook, but consistent posting can be tough. Read on for some ideas your clients and prospects will really “like.”

Posting content on a regular basis is an important part of interacting with customers on your agency’s Facebook page. The more you can get users to engage with your content, the more your posts will appear in newsfeeds and advertise your agency. Sometimes, coming up with interesting posts can seem like a challenge. But no matter what types of insurance you sell, there are all sorts of angles your posts can approach. Here are a few ideas that cater to different lines of business.

Auto Insurance

  • Photos of new concept car announcements
  • Poll: favorite car company
  • Driving tips
  • Road trip checklist
  • Poll: favorite car color
  • Maintenance tips
  • “What was your first car?”
  • What to consider when purchasing auto insurance

Homeowners Insurance

  • Home improvement ideas
  • Green living
  • Seasonal maintenance tips
  • Poll: Which part of your house could use a remodel the most?
  • Decorating ideas
  • Disaster proofing
  • Poll: Which would you prefer – a bigger yard or a pool?
  • What to consider when purchasing homeowners insurance

Life Insurance

  • Fitness tips
  • Recipes for healthy eating
  • Tips for quitting smoking
  • Poll: What’s your favorite time to exercise?
  • Fun family activities
  • Budget tips
  • Types of policies and how to select the right one

For even more ideas, you can tap into QQ Catalyst. Our newest agency management system uses social media integration to connect with your clients. By browsing your contacts, you can get an idea of what their interests are and cater your posts accordingly. Don’t forget, you can also try hosting contests on Facebook to increase your reach. Short messages about the products or packages you offer are also good but they should be posted on a limited basis – maybe once per week. Any more than that could come off as spam and cost you fans.

What topics and ideas do you like to use for your agency’s Facebook page? Join the conversation and post your favorite ideas on the QQ Solutions Facebook page.

About Michael Stebel, Chief Operating Officer

Michael has overall responsibility for QQ Solutions' operations, including product development, product management, sales, marketing, customer support, professional services, and IT. Michael’s career spans three decades, during which he has held senior management, corporate development, engineering, operations, marketing, and sales positions in several public and private technology companies. He has served as CEO of TVR Communications, CMO of Ener1, President of Boca Research, Executive Vice President of Corporate Strategy for Boundless Technologies, Director of Marketing at AT&T/NCR, and Vice President of Sales & Marketing at Veeco Instruments. Michael is an experienced management consultant and has served as an advisor to start-up and established companies, helping them with strategy and organizational planning, as well as to define, develop and bring to market leadership products and realize profitable growth. Michael has been widely quoted in the media, including The New York Times, The Wall Street Journal, InfoWorld, Palm Beach Post, InformationWeek, RoughNotes, and others. He has published numerous technical papers, has contributed to several information technology, engineering, scientific and other technical publications and has spoken at major industry conferences worldwide including Comdex and NAB. Michael earned his BA from Hofstra University in Hempstead, NY, where he also worked toward his MBA and Masters in Computer Science. Michael also holds certificates in Strategic Planning, The Product Realization Process, and Product Management from the NCR College of Management in Dayton Ohio. Michael and his wife Beth reside in Delray Beach, Florida. He has two children, Jacob and Meryl. His passions include photography & digital imaging, physics, working out and reading.
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