Enhancing Your Internet Presence To Win Local Business

Local business is critical for your insurance agency. Learn how you can tweak your Internet marketing to target more of your local clientele.

For most insurance agencies, local clients are the bread and butter of the business. So, it makes sense that the bulk of your marketing efforts try to target your local area. However, there is much more to marketing success than local listings.

More than ever, people are turning to search engines to find local businesses. There are a variety of things you can do to make your agency stand out. First and foremost: claim your location on Google Places, if you haven’t already. Furthermore, don’t just claim the page – fill out everything you can and make your listing as robust as possible. This will let users see “at a glance” all your vital information, like contact info, operating hours, etc. The easier you make things for a user, the more likely they are to become a customer.

Secondly, you’ll want to spread your agency’s presence on the Web. Make sure you’re listed on sites such as Yelp, Yellow Pages, and your local chamber of commerce. It’s important that when you do this, you maintain consistency across the board. Make sure your company name and address is exactly the same no matter where a user might find it (e.g., your agency’s website, Google Places page, Yellow Pages listing, etc.).

Once you’re set up on these sites, you should be requesting reviews to get the word out about your agency’s level of service. To start garnering reviews, just ask your customers. You can have agents do so at the end of their follow-up calls, but you can also do so online. In your marketing emails, include links to review sites where you have a listing. If your agency is active on social media, you can also reach out to your clients there. With enough effort towards targeting your local market, you can help your customer base continue to grow.

About Michael Stebel, Chief Operating Officer

Michael has overall responsibility for QQ Solutions' operations, including product development, product management, sales, marketing, customer support, professional services, and IT. Michael’s career spans three decades, during which he has held senior management, corporate development, engineering, operations, marketing, and sales positions in several public and private technology companies. He has served as CEO of TVR Communications, CMO of Ener1, President of Boca Research, Executive Vice President of Corporate Strategy for Boundless Technologies, Director of Marketing at AT&T/NCR, and Vice President of Sales & Marketing at Veeco Instruments. Michael is an experienced management consultant and has served as an advisor to start-up and established companies, helping them with strategy and organizational planning, as well as to define, develop and bring to market leadership products and realize profitable growth. Michael has been widely quoted in the media, including The New York Times, The Wall Street Journal, InfoWorld, Palm Beach Post, InformationWeek, RoughNotes, and others. He has published numerous technical papers, has contributed to several information technology, engineering, scientific and other technical publications and has spoken at major industry conferences worldwide including Comdex and NAB. Michael earned his BA from Hofstra University in Hempstead, NY, where he also worked toward his MBA and Masters in Computer Science. Michael also holds certificates in Strategic Planning, The Product Realization Process, and Product Management from the NCR College of Management in Dayton Ohio. Michael and his wife Beth reside in Delray Beach, Florida. He has two children, Jacob and Meryl. His passions include photography & digital imaging, physics, working out and reading.
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