Local business is critical for your insurance agency. Learn how you can tweak your Internet marketing to target more of your local clientele.
For most insurance agencies, local clients are the bread and butter of the business. So, it makes sense that the bulk of your marketing efforts try to target your local area. However, there is much more to marketing success than local listings.
More than ever, people are turning to search engines to find local businesses. There are a variety of things you can do to make your agency stand out. First and foremost: claim your location on Google Places, if you haven’t already. Furthermore, don’t just claim the page – fill out everything you can and make your listing as robust as possible. This will let users see “at a glance” all your vital information, like contact info, operating hours, etc. The easier you make things for a user, the more likely they are to become a customer.
Secondly, you’ll want to spread your agency’s presence on the Web. Make sure you’re listed on sites such as Yelp, Yellow Pages, and your local chamber of commerce. It’s important that when you do this, you maintain consistency across the board. Make sure your company name and address is exactly the same no matter where a user might find it (e.g., your agency’s website, Google Places page, Yellow Pages listing, etc.).
Once you’re set up on these sites, you should be requesting reviews to get the word out about your agency’s level of service. To start garnering reviews, just ask your customers. You can have agents do so at the end of their follow-up calls, but you can also do so online. In your marketing emails, include links to review sites where you have a listing. If your agency is active on social media, you can also reach out to your clients there. With enough effort towards targeting your local market, you can help your customer base continue to grow.