Google Analytics on its own is not an agency hack, but knowing how it can be utilized to find and target customers is a great way to tweak your online market so that it speaks to the right audience. Just looking at the basic report, you can see things like your traffic and bounce rate, but these are only a small piece of the big picture.
Today we’ll show you how to set up and read your Google Analytics in a way that shows you who is visiting your site, what they are interested in, and how likely they are to convert.
9 Audience Report Categories within Google Analytics
An easy way to improve your Google Analytics data is to set up conversion goals which can be found under the conversions section of the left sidebar menu. Today though, we’ll be talking about the audience section of this menu. Here you will find nine reporting sections that shed light on who is visiting your site and which audience is most likely to purchase insurance from you.
Here are the nine sections and what they offer:
- Overview – A broad level look at the metrics of your site. Very basic and quick.
- Demographics – Data on the age and gender makeup of your visitors.
- Interests – Data separated into various marketing and interest categories.
- Geo – The languages your visitors speak, and where they are located.
- Behavior – A comparison of the number of new and repeat visitors, and how long they stay.
- Technology – The types of browsers, operating systems, and networks that your visitors use.
- Mobile – Data separated into what types of devices users had to access your site with.
- Custom – Allows you to define reports.
- Users Flow – A visual aid that shows how people move through your website and what they click on.
Not all of this information will pertain to your agency, but much of it will give you valuable insight into how your audience thinks and what members of it enjoy your content enough to return more than once, making it the perfect agency hack tool to use. Taking this information into account, you will be able to seek out and target the right people by curating your content and making it more appealing to them based on what’s working. This slight tweak to your marketing can make all the difference in the world, try it today!
