On today’s internet most businesses are focused on getting their sites on the top of Google’s rankings. This isn’t something that happens overnight though, it takes a lot of time and effort to rank organically. Luckily, there’s another way to get your site out there to potential clients. It’s called PPC or a Pay-Per-Click campaign through Google Adwords.
Setting one up is simple and easy, and once you begin the campaign, your website appears at the top of specific searches as the promoted option from Google. This is a fast way to gain exposure and leads so today we’ll show you how it’s done.
3 Tips to Help Get Your PPC Campaign Off the Ground
While the concept and setup is simple, a successful campaign requires planning before you dive in. The way it functions is that you provide Google with a budget and then you choose which keywords you want to be advertised for when people search them. Depending on how popular the term is, it can cost anywhere from a handful of cents per click, to a few dollars.
When the campaign begins, you pay the specified amount each time someone clicks on the ad. The campaign continues until the budget has been depleted. Before you begin, consider these three tips to help you plan a successful PPC campaign:
1. Establish Goals
When setting up your goals for the campaign, you first need to ask yourself a few questions. For starters, who are you targeting? Put yourself in their shoes and imagine what terms or questions they may be searching for. Use this information to choose the right keywords for your campaign, that way you ensure a solid ROI.
Next, ask yourself what the user is supposed to do once they click the ad. Where will they be taken? What does the landing page look like? Is it optimized to ensure they aren’t confused about what to do next? Finally, be sure to track the traffic you receive and the conversions you create from the campaign so you can compare them with your goals.
2. Create a Campaign Structure
When planning this, keep it relevant to your audience and simple to manage. Remember, you will be targeting the specific people you want to convert into clients. Also keep in mind that you will be checking in every day, so don’t make it too complicated. Otherwise you may find it hard to work it into your daily routine.
3. Double Check Your Settings
By default, Google includes your ads in its entire network. This includes thousands of sites that could potentially display your ad. While it’s nice to have the exposure, a small budget will get drained way too quickly in this scenario. It’s better to turn the feature off so you don’t lose out on valuable exposure through Google itself.
Settings like this one and local searches will help you narrow down the target audience to the exact people you want seeing your ad. Make sure you review this settings before starting the campaign. Be sure to utilize these agency hack tips when you’re planning your next PPC campaign!
