It used to be that creating a business page on Facebook was optional. Now with 1 billion people using the platform on a daily basis, it has become a necessity to have a page on the social media platform. Of course, it needs to stand out as well if you want those precious “likes” and page views. Let’s take a look at a step-by-step breakdown of how to create a quality Facebook business page.
5 Steps to Create the Ideal Facebook Business Page
These five steps will get you set up with a business page that stands out on social media. The best part? Once it’s up and running the maintenance isn’t difficult at all, and the payout will be vast.
Step One: Choose Your Classification
When you begin the process, you’ll be asked to classify your business. There are six choices in total. Once you’ve picked a broad classification, you will be presented with relevant fields like an about page, business hours, address, and contact information.
Step Two: Fill Out the Basic Fields
Start with your “about” section. This is a 2-3 sentence description of your company. It’s displayed on the front of the page, so make it descriptive, but brief and to the point. Make sure you also include a link to your company website in this section. Next you’ll need to upload a profile picture. If you’re an independent agent, a professional photo of yourself will do perfectly.
Facebook will tell you to start promoting your page via advertisements, but don’t choose this option yet. It’s good for later on, but right now the page doesn’t have any content on it or followers, so it would be a waste of money to advertise now.
Step Three: Explore the Admin Panel
The next step is to get familiar with the options you have as an admin of the page. You can customize when and how you receive notifications here, along with assigning other people clearance to use the page as an administrator. It’s wise to have someone who monitors the page beyond yourself to answer any questions and reply to messages. They should also upload images to keep the page looking fresh.
Step Four: Fill it With Content
The next step is to start populating the page with posts. These should be a mixture of plain text, photos with captions, links, videos, event pages, and location check-ins. Make sure that everything you post is both relevant and useful to people who visit the page.
This is the point when you can start advertising and inviting people to “like” the page.
Step Five: Track Your Growth
The final step is ongoing. Make sure you check the “insights” tab on your admin panel to see information about visits, likes, and so forth. This information will show you how fast the page is growing, and give you ideas for how to further encourage growth.
Thanks for checking out another one of our agency hacks. Be sure to start building your Facebook page as soon as possible so you can reap the rewards.
