Still on the fence on using a comparative rater? According to a 2014 IIABA study, 50% of independent agents report that dealing with multiple carriers’ interfaces is a top technological problem. Which could be why most agencies are already using a comparative rater to streamline this process.
Here are the top three reasons you should use a comparative rater:
1) Prospects want quotes instantly
Does it seem like your prospects are in more of a hurry these days? You are not alone. Prospects industry-wide want to be catered to at a personal level and faster than ever before. In today’s digital world, insurance agents are now compared to not just other agents, but all businesses.
A comparative rater can be the key to keeping up with the fast-paced lifestyle of your prospects. A rating solution speeds up the quoting process so that you receive quotes in minutes, not hours. A well-designed comparative rater will offer a website component, so that your consumers can go to your site, day or night, and quote policies with your preferred carriers. This 24/7 customer service is what consumers expect, and a rater can help you achieve that expectation.
2) Provide the best customer service to your clients
The greatest value you offer your customers is choice. At the same time, it takes captive agencies and direct writers to provide a single carrier quote, you can present multiple rates and coverage options to your clients. This allows you to provide choices so your clients can make educated buying decisions.
With a competitive rater, comparing quotes from dozens of carriers is as easy as a click of a button, ensuring that you’re getting the best rate for your customers.
3) Save time, so you can grow your business
A well-designed comparative rater drastically reduces the time your staff spends entering and re-entering customer data. It should be seamlessly available within your agency management system so you can quickly submit information that is sent to insurance carrier websites, eliminating the need to type in the same data over and over again.
Comparative raters also reduce the time your staff spends on the phone; they can now close a sale in one call, quickly quoting auto or home insurance with several carriers while the customer is still on the line. Instead of spending hours on each quote, your staff has more time to connect with prospects and clients while providing accurate quotes on the spot.
With the QQCatalyst Embedded Rater, launching this summer, you can soon access all of your comparative rating workflows and processes from within the system, reducing duplicate entry. This new feature makes it all possible from within your management system – quoting rates instantly, giving your clients an abundance of choice, and focusing on actually running your business.
