More and more businesses are going online, but more than that, they’re also starting blogs to help raise brand awareness and improve their online presence. A large part of what makes endeavors like these successful is Search Engine Optimization or SEO. While it may sound complicated, it’s quite easy to understand the basics of it.
Today we’ll take a look at how SEO is an important agency hack for your business, both online and in the real world. It is the key to being noticed and visited by potential customers and leads.
Understanding the Importance of SEO
The goal of SEO is to ensure that your website, and the articles within, appear at the top of the search engine results when someone looks for your product or service online. For an insurance agency in the state of Texas for example, you would want someone who searches “insurance agencies in Texas” to see your company at the top of the results page on Google.
How do you make this happen? Well it’s a mixture of science and practice. Google likes to take internet pages and use something called “spiders” in a program to read the pages and come back to Google with a report of what’s in the text. These spiders look for things like related categories, specific words and phrases (known as keywords), and for reliable information and links to other sources and articles.
There’s a lot of elements that contribute to your ranking. You could put tons of time into a website, but if it doesn’t rank high, no one will see it because people rarely leave the first page of results. Your ranking is usually centered on what keyword or topic the page is about. That’s why you want to fill it with information about that topic.
The most important thing to remember though is that SEO gauges how useful your content is to readers. Many people try to write using specific words and phrase in a way that isn’t easy to read or useful to the reader. This won’t help your ranking, it will actually hurt it. As the saying goes, “write for people, not for search engines.”
By researching your topic and posting pages with great content, you can begin your journey towards using SEO as a massive boon to your business. All it takes is a high-quality writer and plenty of research, and you have the groundwork you need to write highly optimized website content.
Final Thoughts
SEO is not something to be afraid of, nor is it something you should let pass by. It can be a great benefit to your business by increasing exposure and raising brand awareness. The great thing is that SEO is something you can teach yourself and overtime become more effective.
